Rainforest ECO blog migration

I'm sorry that I didn't mention this sooner! A few months back I rebuilt our blog on wordpress. You can find both the old and current blog entries on Rainforesteco.wordpress.com. And, I hope you will follow us on Twitter and become a Facebook FAN too!

And, there is a lot going on behind Rainforest ECObank that will be announced in 2010.

I love that those sites all integrate with one another easily.

See you there!
Alana

Rainforest Eco has launched...

Well, it's been mighty quiet in blogland the last few months, since all hands have been on deck to both finalize designs and print samples for the opening eco textile line. Done.

The Generosity of the Universe sent me a stellar business partner who has skills in areas I lack, and he's working on the business plan and governance while I've done the design work now for the promotional materials, hang tags, identity and website for Rainforest ECO. In fact, just last night the website finally went live, as it's been impossible to focus on ALL fronts at once. I'm REALLY looking forward to having a team doing what one or two of us do now!

But there's now no question in my mind, that this is inspired work - for which I take no more credit than for listening and following what seems to be the most obvious thing that needs doing in the moment. The Breathing Life of the Cosmos and the Earth itself want this.

Have a look and see what you think, knowing improvements will be continual: www.rainforestECO.com. Nothing is for sale to the public yet, we're now lining up distributors - from online networks, to trendy chain stores, to interior design showrooms.

There's the beginning of a catalogue online now, no prices - just some photos taken at a friend's home and at Agape after a Choir Sunday on July 26, (yes, that's me wearing our pink fern fabric as a sarong - front row - pink Indian shirt - right in front of the Rev's left hand) with the genuinely beautiful inwardly and outwardly, Rickie Byars Beckwith modeling some of my fabrics after three services, starting with sound check at 6am - this picture taken around 3pm. This woman truly lives to give!



As the Rev says, "The Gift will make it's own way..."

The key is to just keep saying "Yes, use me some more..."

Remember that furniture designer from Sao Paulo - Fabiola?

Well, Fabiola has launched a line of her furniture made with would-be-waste wood from Mata Atlantica, and by custom order, we upholster the chair with my eco-textile, hemp-cotton fabric of Iporuru.

Interested? Send us an email or comment for pricing! For now, only available for order in Brazil...

Willie Smits: A 20-year tale of hope: How we re-grew a rainforest

Atlantic Rainforest video by TNC

Our First Impact Partner

Trusting always, that there are no accidents, and that things work out for the best regardless of my preconceived ideas....

I arrived in Brazil hoping to visit the Amazon partners I had corresponded with from the States, to see if one of their projects was a good fit for a first partner project with Rainforest Eco. But on Christmas Eve, I met the keeper of an ecological refuge in the Atlantic rainforest who hosted me at his private reserve for 10 days, while teaching me what I could absorb, and making introductions to people who could be helpful.

Then the second "coincidence" occurred when I was introduced via email to another area of Mata Atlantica through one of my working partners at HUB, near the village of Cunha. I was invited to visit their private reserve, where I met the Brazilian director of Global Greengrants, Maria Amalia Souza. After spending the last two weeks in Cunha, and becoming familiar with her stellar background with NGOs, I have great confidence in the organizations she works with.

One of those here in the town of Cunha, working in cooperation with the state of a Sao Paulo government/World Bank program for reforestation and local subsistence farmers who are learning about organic agro forestry. I have shot many small videos on my field visit with them, and will be putting together a small presentation on the system that exists here.



I find this to be a perfect, while humble beginning project for Rainforest Eco to focus upon. The infrastructure is in place - from a respected Brazilian NGO CASA-Center for Socio-Environmental Support , to their regional partner organization of Serra Acima, to the cooperative of local growers and a brand new farmers' market to share benefits and support one another in finding alternatives to slash and burn farming.



I know the Amazon still holds so much value to be preserved. But this little corner of Mata Atlantica is one of the two most endangered and diverse forests left on the planet. In this climate, cooled by the sea, reforestation can occur fairly rapidly, as I've been shown these last weeks. The potential this regional program holds, by proving its methods viable to the state government, who would replicate the methods in a wider area is very promising.

"The Atlantic forest is much more diverse than the Amazon forest," said Dr. Andre M. de Carvalho, a Brazilian botanist from Bahia... The diversity and primitive nature of several species found in patches of Atlantic forest indicate that more than 500,000 years ago the Atlantic forest supplied many tree species to the Amazon, Dr. de Carvalho said.

While the Atlantic rain forest is one of the world's most biologically diverse ecosystems, it is also one of the most threatened. According to the World Wildlife Fund, the world's two most endangered tropical ecosystems are the Atlantic rain forest in Brazil and the rain forest of Madagascar, an island off the coast of East Africa.

In recent decades, Brazilians' demand for farm and ranch land has radically slashed the Atlantic forest."

This is where we'll begin our Impact by introducing the project to HUB's Global Marketplace.

Mata Atlantica calls...

Well it's been sketchy internet access while I've had my first crash course in the value of Mata Atlantica - the Atlantic Rainforests of Brazil. Where to begin - this is going to be an unfolding story of great importance over the coming days as I'm able to add references from the sources who have become my authorities on this matter.

In the US, all we hear about when we hear of Brazilian rainforests, is the Amazon. Without diminishing in the least the import of the area, we have not been told about the Atlantic rainforest, of which only 7% remains. However, within this 7% is said to be even greater diversity than found in the Amazon due to the climatic differences.

Here slash and burn is the greatest threat, as I've heard a rumor that there are more cattle than Brazilians on the land. People are living for bare subsistence and must be shown the value of their land WITH trees (reforestation can take place in a relatively short period of time) and given sources of income for keeping the trees intact, while sustainably harvesting an abundance of small crops.

One of my sources of information, Antoni Karras - guardian of a magnificent waterfall and ecologist, has shared with my some grizzly news from a report presented to the University of Wisconsin, which stated that the Amazon is already in massive danger due to climate change melting the snow capped mountain that feeds the Amazon River itself, and the dense dark matter of the equatorial forest. So while every effort to preserve this forest is valued, it may be of greater importance in the bigger picture to REforest the Mata Atlantica and other previously forested areas of Brazil to replace the loss of Amazon over time.